Infographics are a great way to creatively deliver a message to an audience. There are a variety of different ways to design an aesthetically pleasing infographic, but it is important to avoid certain mistakes that may cause it to be less effective. It is always a good idea to map out what you want your infographic to look like before designing it.
Adobe InDesign is a great program to use when creating an infographic. A free 30-day trial is offered here. Piktochart is also a good alternative and provides you with pre-designed themes and ideas; however, if you want to build your infographic from scratch, using InDesign is the best option.
Here are four things to avoid when designing your infographic:
1. Too much text. Keep your infographic as simple and to the point as you can. An easy way to overwhelm the audience is to add a lot of text. Most likely they will not read it all and your message will not get across.
2. Disregarding the call to action. A call to action is the essence of your infographic. Without making this obvious, you miss out on telling the audience what you want from them and what message you are trying to get across. A call to action adds focus to your infographic.
3. Low-quality images. Low-quality images should never be used in infographics. A common sign of laziness is posting a google image onto your infographic and disregarding the fact that it may be copyrighted or low-quality. Take care when choosing images and visit free stock photography sites to obtain images that are legal and high-quality.
4. Not leaving any white space. It is good to use white space so your reader will be focused on the most important parts of your infographic. Using color and white space will highlight what you want the audience to read and not make your infographic look busy.
Here is an example of an infographic that I designed for my strategic public relations communication class. The instructions were to create an infographic for a client that was either cause-related or product-related. I chose the TOMS One for One ® campaign.